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Newspaper Printing

Production specifics

 
Basic product of newspapers publishers still remains printed press. However, in the difficult market times publishers and print houses must improve their profitability offering access to their production capacity also to other companies. When the editions of most newspapers decrease the solution is printing of high circulation advertising materials such as supermarket and commercial networks advertising newsletters. In many magazine print houses, the amount of external works is comparable or even exceeds the editions of published newspapers.
The specifics of newspaper production (large quantity, with emphasis on low price of paper) cause the fact that mainly web presses are used in production which allow for minimizing the unit cost of printing. When compared to sheetfed printing presses, web presses allow for using much cheaper (thinner) paper and offer much higher capacity of the whole production line. The above advantages are revealed only in the case of large quantities which leads to mainly other large entities becoming the potential customers of magazine printers.

Problems and Challenges

Time pressure is the most important challenge faced by any newspaper publishers and printers. The everyday busy production cycle does not tolerate errors. The life of newspaper is full of unexpected events. The particular pages may be many times amended and supplemented. In the case of any significant or sudden event the journalists need as much time as possible for delivery of their articles. In such cases technical preparation of materials and plates exposition often take place under great pressure and at the last moment. Nevertheless, the newspaper must be published without any errors. The adverts must be located where the advertising section wanted them. Wrong use of fonts or changing colors are unacceptable. Therefore, relying only on human factor in such work circumstances sooner or later must end with a bloomer which in the case of newspapers is usually quite spectacular.
Another problem often faced by the prepress sections of newspapers is the use of non-standard information systems. These are often patchwork solutions made of many independent applications which cooperate using scripts prepared by the IT sections. Such systems evolve with the increasing needs of publishers and gradually become more and more complicated. At some point the number of mutual co-dependencies between the particular elements of these systems become very difficult to coordinated even for their authors. This is a disadvantageous phenomenon because first of all it complicates flexible reaction to changes enforced by the market and on the other hand it makes the publisher strongly dependent on its IT section.
 

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